The Random House Dictionary of American Slang dates "Happy hour," as a term for afternoon drinks in a bar, to a Saturday Evening Post article on military life in 1959. Cocktail lounges continued the trend of drinking before dinner. When the 18th Amendment and the Volstead Act were passed banning alcohol consumption, people would host "cocktail hours", also known as "happy hours", at a speakeasy before eating at restaurants where alcohol could not be served. The idea of drinking before dinner has its roots in the Prohibition era. By the end of World War I, the practice of holding happy hours had spread throughout the Navy.
The happy hours included a variety of entertainment, including boxing and wrestling matches, music, dancing, and movies. By June 1913, the crew of Arkansas had started referring to their regularly scheduled smokers as happy hours. The name "Happy Hour Club," "Happy Hour Social Club," and similar variants had been in use as the names of social clubs, primarily by women's social clubs, since at least the early 1880s. In early 1913, a group of homemakers called the "Happy Hour Social" organised "semi-weekly smokers" on board USS Arkansas. One possible origin of the term "happy hour," in the sense of a scheduled period of entertainment, is from the United States Navy. In Act I, Scene 2 of William Shakespeare's Henry V, he says, "Therefore, my lords, omit no happy hour/That may give furtherance to our expedition." The use of the phrase "happy hour" to refer to a scheduled period of entertainment is, however, more recent. The words "happy" and "hour" have appeared together for centuries when describing pleasant times. This is a way for bars and restaurants to draw in more business before or after peak business hours. Discounted menu items like appetizers are often served during happy hour. Happy hour is a marketing term for a time when a venue such as a restaurant or bar offers reduced prices on alcoholic drinks. (in Hebrew: all draught beers, 1 + 1 free) For other uses, see Cocktail hour (disambiguation).
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